The X11K, TCL’s flagship QD-Mini LED TV for 2024/2025, exemplifies this innovation. Featuring over 14,000 dimming zones and a peak brightness of 6,500 nits, it delivers unmatched contrast, intricate detail and exceptional clarity. Powered by TCL’s proprietary QD-Mini LED technology and All-domain Halo Control Technology —which integrates Super Condensed Micro Lens, a Powerful Light-emitting Chip, Super Micro-OD and a Dynamic Lighting Bionic Algorithm —the X11K achieves an ultra-high native contrast ratio, offering a museum-grade viewing experience.

To complement its cutting –edge visuals, TCL partnered with luxury audio brand Bang & Olufsen to deliver bespoke sound solutions. The X11K blends stunning display performance with premium audio excellence, creating a home theatre experience like no other. The X11K sets a new benchmark for TV picture quality technology.

TCL continues to push the boundaries of Mini LED and ultra-large screen technology. Leveraging TCL CSOT’s industrial strengths, the 115X955 Max establishes itself as the world’s largest QD-Mini LED TV, setting a new standard for home theater excellence. Featuring over 20,000 local dimming zones and a peak brightness of 5,000 nits, it delivers stunning picture clarity, vibrant colors, and rich details for an unmatched viewing experience. Built with advanced 11th-generation display panel manufacturing processes and globally leading QLED color technology, it redefines lifelike, immersive visuals.

In collaboration with renowned audio brand Onkyo, the 115X955 Max incorporates a state-of-the-art 6.2.2 Hi-Fi audio system, providing a cinematic experience from the comfort of home. Whether for gaming, sports, or entertainment, the 115X955 Max offers a powerful combination of superior picture quality and immersive sound, making it the ultimate centerpiece for any home theater setup.

The TCL A300 PRO series lifestyle TV, featuring audio by Bang & Olufsen, serves as a striking centrepiece of TCL's innovative lineup. Beyond its exceptional visual performance, this series transforms living spaces into immersive art galleries. With its sleek flat-panel design and portable stand the A300 PRO redefines the future of digital art and home entertainment. Seamlessly integrating cutting-edge technology with artistic expression, it stands as more than just a television—it's a statement piece that enhances both functionality and style in any home environment.

TCL brings its industry-leading QD-Mini LED display technology to professional monitors with the new R Series, known as the "Master of Detail."

For gamers, the R Series is the ultimate companion. With high resolution, refresh rate, and fast response times, it outperforms traditional monitors with higher peak brightness and more realistic game visuals.

For creators, the R Series is a perfect match. It delivers precise color accuracy, rich detail, and enhanced depth, making it more than just a monitor — it’s a full-fledged creative studio.

With a commitment to providing users with holistic smart solutions, TCL has broadened its portable entertainment range with the previously launched TCL Projector A1. Designed for mobility, the compact and versatile TCL Projector A1 is perfect for both indoor and outdoor use, emphasizing easy transport and flexible viewing scenarios. Further enhancing its projector lineup, TCL has also unveiled the TCL PLAYCUBE, an innovative projector that sets a new standard for portable entertainment. The TCL PLAYCUBE presents the unique Magic Cube Design, a modular concept integrating aesthetics and functionality. It enhances portability and enables adjustable viewing angles. Whether at home or outdoors, it serves as a stylish item, fulfilling diverse entertainment needs and imparting modern elegance. Additionally, the built-in battery not only underscores its versatility for both indoor and outdoor use but also ensures that entertainment can be enjoyed anywhere, seamlessly integrating advanced entertainment into daily life and making it accessible and mobile.

Visitors to CES will experience TCL's AI-powered premium TVs, for the first time, from the latest collaboration with a leading technology brand.

TCL is set to unveil its first modular AI companion robot that combines innovative design with powerful AI capabilities, offering a seamless, emotionally connected experience for modern families.

Beyond its role as a companion, TCL Ai Me offers intelligent functionality, capturing precious family moments and even changing outfits to match personal preferences, transforming into a unique and charming presence in the home. Through ongoing interactions, TCL Ai Me learns and adapts, intelligently controlling home appliances to simplify daily tasks and enhance convenience. By delivering highly personalized experiences, TCL Ai Me brings warmth, happiness, and advanced smart living into everyday life, marking the dawn of a new era in home innovation.

TCL's FreshIN 3.0 Fresh Air Conditioner sets a new standard for home air quality management. The FreshIN 3.0 features Quadrupuri Filters—a four-layer filtration system that efficiently filters particles and refreshes indoor air with clean, fresh air and reduces allergens and bacteria, allowing you to enjoy fresh air even when the outdoor air conditions are poor. Additionally, the FreshIN 3.0 is powered by the T-AI Energy-saving technology, certified by SGS, a globally trusted authority ensuring verified energy savings of up to 37%.

The T-AI technology leverages the Smart Big Data Model Algorithm to intelligently adjust compressor activity and automatically control temperature and humidity, based on real-time indoor conditions, ensuring that the AC runs efficiently without compromising on comfort. This advanced technology helps the FreshIN 3.0 achieve an A+++ Energy Rating, making it a sustainable choice for households looking to minimize both their environmental impact and electricity costs.

With its sleek design and intelligent operation, FreshIN 3.0 is not only a powerful air conditioner but also a smart solution for maintaining a healthy home environment.

The TCL Free Built-In Refrigerator transforms kitchen organization with its sleek, space-saving design and advanced storage capabilities. Featuring fourth-generation micro-cellular foaming technology and vacuum insulation materials, this refrigerator offers greater storage capacity compared to conventional models, making it perfect for families and food enthusiasts alike.

To ensure your food stays fresh for longer, the refrigerator’s T-Fresh system achieves 99.99%* sterilization in just 48 hours, while the Pure Air system in the freezer neutralizes odors and inhibits bacterial growth. These innovations keep food fresher for longer and reduce waste, offering both practical and environmental benefits.

The refrigerator also boasts flexible storage solutions, allowing users to customize the space between the fridge and freezer compartments. With precise temperature control, it adapts to the specific needs of different foods, making it a versatile kitchen companion.

The RayNeo X3 Pro, powered by Snapdragon® AR1 Gen 1 Platform from Qualcomm Technologies, Inc., is a pair of binocular, full-color micro-LED optical waveguide AR glasses weighing under 3 ounces. The lightweight and compact size of the X3 Pro has been accomplished in part by using waveguide solutions from Applied Materials, which also allowed the X3 Pro to achieve high efficiency, rainbow-free visuals, and superior color uniformity. The Snapdragon processor features the Qualcomm® Hexagon™ NPU, which delivers powerful AI capabilities. Equipped with RayNeo’s proprietary ultra-compact optical engine—the world’s smallest mass-producible full-color micro-LED optical engine—the X3 Pro delivers an exceptional 2,500 nits of brightness, superior optical clarity, and all-day wearability. This compact optical engine sets a new standard in AR technology with its high definition, brightness, contrast, and production efficiency.

In addition to its groundbreaking display, the X3 Pro Smart Glasses feature a dual-camera system based on the Snapdragon AR1 Gen 1 processor. One camera is designed for high-definition photography and AI applications, offering vibrant color capture. At the same time, the other focuses on perception (such as SLAM and hand tracking) with a wide field of view and extremely low power consumption. This innovative dual-camera solution significantly expands the application fields of AR glasses through AI-driven functionality.

Driven by a mission to make technology more human, TCL’s pioneering NXTPAPER technology addresses everyday visual comfort challenges as screen usage continues to increase globally. With an unwavering dedication and a strong sense of purpose, TCL has been on a remarkable journey to transform the way we interact with technology.
Since its launch in 2021, the NXTPAPER technology has been the quintessential eye comfort expert with its full-color electronic paper display. The latest NXTPAPER 4.0 builds upon its predecessors and improves the overall viewing experience through both software and hardware breakthroughs.

Through continuous optimization on Circularly Polarized Light (CPL) and blue light purification technologies, NXTPAPER 4.0 delivers exceptional eye comfort by closely mimicking natural light, guaranteeing visual comfort and reduced eye strain compared to regular screens.

Unlike the previous versions, NXTPAPER 4.0 employs advanced nano-matrix lithography technology in its etching process, greatly enhancing display clarity. Whether you’re reading small text in a document, or viewing high-resolution media, the display presents every outline of your text and every fine detail of an image or video with unrivalled sharpness. Boasting a ΔE<1 true color display accuracy and 100% sRGB color gamut coverage, it ensures precise color reproduction for both general users and creative professionals, providing a more vivid and realistic experience.

Beyond hardware upgrades, TCL NXTPAPER 4.0 boasts easy-to-use personalization features, offering users an intelligent and tailored visual experience that promotes maximum eye comfort.

The Smart Eye Comfort Mode, enabled by AI, adjusts screen settings based on eight usage scenarios, ensuring less eye strain no matter whether you’re reading, learning, watching film and entertainment, creating and viewing visual arts, working, exercising, consuming social media, or simply engaging in everyday tasks. In addition, the Personalized Eye Comfort Mode can adjust display color, brightness, contrast, and other visual outputs during setup to align perfectly with personal habits and preferences. These comprehensive features provide a bespoke viewing experience, catering to the individuality of each user while prioritizing eye comfort.

Certified by trusted global leaders in testing and quality assurance, including TÜV, SGS and Eyesafe, TCL NXTPAPER 4.0 showcases a proven track record in mitigating harm to the eyes and brings true benefits to users’ well-being – aligned with TCL’s user-first approach to product development.

Embrace a more sustainable, smarter lifestyle with TCL’s Home Energy Management System (HEMS), Combining TCL’s innovative Three-Cuts all-black photovoltaic (PV) modules, home energy storage systems, high-efficiency heat pumps, and a smart EV charger, HEMS ensures efficient energy management across all connected devices. The system also incorporates TCL brand home appliances, eliminating the complexity of managing multiple platforms.

Accessible through the intuitive TCL Home app, HEMS enables users to easily monitor and optimize electricity usage, maximizing green energy consumption while minimizing costs and environmental impact. Designed to enhance quality of life, this cutting-edge system supports a more sustainable future, making it simple for homeowners to transition to eco-friendly living with tailored financial solutions.

TCL’s multi-platform smart home solution not only makes life easier but also improves energy management and security monitoring.

Users can easily keep an eye on the status of home devices while in their cars in real time when away. With the support of AI-powered models, the system automatically optimizes device collaboration to offer more personalized services.

As multi-scenario connectivity continues to evolve, the future promises smarter, more convenient, and safer living, providing users with an entirely new intelligent living experience.

TCL is reshaping the future of in-vehicle experiences with its Cockpit and Driving Fusion Solution. This advanced solution combines high-end cockpit systems, intelligent driving, and parking solutions.

By leveraging TCL’s deep expertise in system development and display technology, along with its comprehensive consumer electronics capabilities, TCL is poised to redefine smart display technology in the automotive sector, offering cutting-edge applications for an unparalleled in-vehicle experience.

By combining cutting-edge display technology with smart, intuitive features, TCL is redefining home entertainment and connectivity. Whether it’s through the stunning visuals of its QD-Mini LED TVs or the seamless integration of AI across its appliances, TCL is inspiring greatness in every home, making it easier than ever for users to enjoy a smarter, more personalized, more connected living environment.